SMALL BUSINESS CASE STUDY

The
idea

Small businesses and startups often do not require a full-scale brand strategy and identity development. To support these companies with a quick launch or refresh while not compromising on the quality of a core brand identity, brandlove provides a special small business branding package. 

This offer is specifically tailored to the needs of local and small businesses that are just getting started, or operate on a limited marketing budget. We develop the core visual brand identity necessary for a professional, sophisticated appearance without the extensive research and strategy work that demands high budgets and longer timelines. Our goal is simple: Give small business owners what they really need to succeed. 

The identity package typically includes:

Visual Brand Identity
A style guide comprising logos, typography, brand colors and core brand applications as described below.

Print-ready Brand Applications
Business card design template, flyer design template, home page or email design template, social media sample cover image.

Brand application elements can vary and are pending the specific business needs. Production cost are excluded.

Creative example

brandlove worked with Williamsburg Ballet Studio to establish their visual brand identity. After a kick-off briefing and exploration session, we developed a creative brief for the designer to present three mood board-based creative direction for the client to select from. 

From there, the visual identity and the application elements were built out. Once the brand identity was finalized and approved, we comprised all elements in a style guide and handed it off giving Williamsburg Ballet Studio all the assets needed for a proper brand launch.